BURNIE.

Running on empty.
Still a little spark.

A worn-out plug. A loose cable. A thousand-yard stare.
Meet the little guy who feels exactly how you feel.

FIND YOUR SPARK Meet Burnie

CURRENT STATUS: EMOTIONALLY UNPLUGGED.

Burnie, a tired plug character sitting outside a repair shop in the warm light and rain — POWER: OFF. FEELINGS: ON.★ ★ ★ ★ ★

SCROLL TO MEET THE LITTLE GUY↓TAKE A BREATH. STAY A WHILE.

01 / THE BACKSTORYSOMEWHERE BETWEEN TIRED AND TIMELESS.

Burnie sitting on a rusty chair surrounded by old computers in a workshop

EXHIBIT B / THE ORIGINAL BURNOUT

EVERYONE NEEDS A RECHARGE.

A LITTLE TIRED.
A LOT LIKE US.

Two brass prongs. One broken cable. The unmistakable expression of someone who has had a very long day.

Burnie comes from the forgotten corners of a repair shop, between dusty screens and tangled wires. Life left a few scratches. The cable came loose. But somewhere under that worn-out shell, there is still a little warmth. Maybe you know the feeling.

SPECIAL SKILLMaking tired look iconic.

CURRENT MISSIONFind a little connection.

AN ENTIRE PERSONALITY IN ONE LOOK

“I need a minute.
Maybe a whole weekend.”

— BURNIE, PROBABLY

02 / THE BURNIE WAYTHE UNOFFICIAL RULES OF THE BLOCK.

FEEL THE BURNOUT.
KEEP THE SPARK.

Small reminders.
For days with a low battery.

01 / TAKE A BREATH

Low is a valid setting.

You do not have to be fully charged every day. Even a little spark is something.

02 / FIND A CONNECTION

Find your people.

Somebody out there gets the look. Share a meme. Stay a while. Feel a little less unplugged.

03 / STAY YOURSELF

A little worn. Still you.

Scratches, sleepy eyes and all. Burnie has no perfect version to live up to. Neither do you.

03 / THE MEETING POINTA LITTLE CONNECTION GOES A LONG WAY.

THE LOW BATTERY CLUB IS OPEN.

PLUG INTO
THE BURNIE SIDE.

Follow the story. Share the memes.
Find your kind of tired.

CONTRACT ADDRESS—

A LITTLE BURNT OUT.
STILL HAPPY YOU ARE HERE.BACK TO BURNIE

LOW POWER.
BIG FEELINGS.